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Product Labeling

Our product labeling philosophy stems from aggravation over trying to read tiny font size print on the back of packaging usually under the fold.

You would think that they're trying to hide something from you.

Our approach is to do the opposite of the things that drive us crazy.

This means that our packaging will have the ingredients on the front of the package, in a large font size.

The back of our packaging will have instructions on how to use and recipe variations.

Marketing claims are just not a huge priority for us. We want to be treated with respect when we make purchases as consumer and we want to treat you with respect when you consider our products.

Our labeling is going to probably look weird to a lot of people. That's fine. They may not be our target market. But I'm willing to bet there are people like us that read ingredients on everything they purchase to put in their body.